Results For "Outdoor"
1741 News Found
Ola hits the streets to promote auto service offering
In Campaigns By M4G Bureau - December 07, 2017
After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI
‘DTC bus is the oldest advertising format in Delhi NCR’
In Gallery By - December 02, 2017
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR
OOH audience growth in Australia outstrips population growth
In Research By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
Milestone Brandcom bags Dalmia Bharat Group
In OOH News By M4G Bureau - November 28, 2017
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB
Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim
In OOH News By Amaan Kazmi - November 28, 2017
As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners
Australia’s Telstra payphones to double up as DOOH units
In Digital OOH By M4G Bureau - November 27, 2017
JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend
Namaste India challenges a Sumo on the OOH canvas
In Campaigns By M4G Bureau - November 23, 2017
The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners
‘DTC bus is the oldest advertising format in Delhi NCR’
In OOH News By Bhawana Anand - November 22, 2017
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR
IOAA initiates separate chapter for large format digital printers
In OOH Solutions By Rajiv Raghunath - November 20, 2017
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others
Ocean Outdoor study reveals strong brand building power of full motion DOOH
In Digital OOH By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan