Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Skyrams Outdoor Advertisings India appreciates commitment of Doctors on National Doctors Day

In Campaigns By M4G Bureau - July 02, 2020

The agency displayed messages on DOOH media spread across 30 locations in the city of Coimbatore

‘In case of violation, any unauthorised advertisement will attract penalty’ warns Delhi civic body in its notice

In OOH News By M4G Bureau - July 02, 2020

NDMC has spotted a few illegal hoardings, LED/LCD boards without permission and oversized shop signages in the areas under its jurisdiction

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

In Research By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

Skyrams drives sustained, innovative fight against the pandemic

In OOH News By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas

In OOH News By Ria Banerjee - May 18, 2020

The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

IOAA to engage more deeply with authorities for key support to tide over current crisis

In OOH News By Rajiv Raghunath - May 05, 2020

Media owners across the country urged to join IOAA in order for the OOH industry to act as one, with a unified voice