Results For "Out-of-Home"
195 News Found
WOO onboards new members from 7 countries
In OOH News By Rajiv Raghunath - November 15, 2021
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK
Powering Programmatic OOH in Asia markets
In Digital OOH By Rajiv Raghunath - November 12, 2021
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
‘AI enabled hardware will spur more DOOH innovations’
In OOH Solutions By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum
In OOH News By M4G Bureau - August 03, 2021
The Asia Forum will be held on a virtual platform on October 28