Metro media owners placing high premium on quality of formats

In OOH Solutions By Bhawana Anand - March 16, 2018

OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Murals to adorn vacant Houston OOH sites

In OOH News By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

‘Railways offers a whole gamut of compelling media investment opportunities’

In OOH News By Bhawana Anand - February 12, 2018

Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on the avenues that offers compelling opportunities to the industry

Karnataka Talks OOH Conference in Bengaluru today

In OOH News By M4G Bureau - February 09, 2018

The Conference will bring all key stakeholders on a common platform to address the industry’s common issues in order to draw up a roadmap to resolve the outstanding issues, and identify emerging OOH business growth opportunities in Bengaluru and rest of Karnataka

NEC Display Solutions acquires LED solutions provider S[quadrat]

In OOH Solutions By M4G Bureau - February 06, 2018

The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities

Sridharamurthy N S, Sr. DCM, Bengaluru Div, SW Railway to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 01, 2018

Sridharamurthy N S will speak on the theme of ‘How OOH industry can tap into Railway media opportunities’ at the conference to be held at Royal Orchid hotel, HAL Airport Road, Bengaluru on Feb 9

Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018

Draft Punjab outdoor ad policy needs to shed more light on DOOH

In OOH News By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

Mumbai media owners welcome BMC plan to open up DOOH avenues

In Digital OOH By Bhawana Anand - January 22, 2018

The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity