Results For "OOH"
3754 News Found
"Creativity at DOOH is essential to draw brands to invest"
In Gallery By - August 31, 2017
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’
“Airport offers experience not products”
In Gallery By - August 31, 2017
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’
Digital OOH will drive the consumption of this platform
In Gallery By - August 31, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’
Factors contributing to the ideal deployment of DOOH site
In Gallery By - August 31, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”
“The power of creative ideas to be given more importance”
In Gallery By - August 31, 2017
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’
Five Trends for OOH In 2016
In Gallery By - August 31, 2017
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
OOH industry should work in an integrated manner: Panel
In Gallery By - August 31, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
‘Unified data key to effective OOH planning’
In Viewpoints By M4G Bureau - August 31, 2017
Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:
Media owners cite viability issues concerning Railways’ Mumbai OOH Area package
In OOH News By Bhawana Anand - August 31, 2017
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues
Yusuf Merchant, Adil Khan join DDB MudraMax’s senior leadership
In OOH News By M4G Bureau - August 29, 2017
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf