Campaigns
OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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AssociationsBroadsign announces acquisition of Place Exchange
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Creative ConceptsMyntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media