Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban

In OOH News By Bhawana Anand - October 26, 2018

The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018

BBC News makes headlines in the outdoor

In Campaigns By M4G Bureau - October 26, 2018

The OOH campaign, handled by Headsail Media Services, was rolled out in South Asia and East Africa

‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

Odisha beckons tourists globally ahead of Hockey World Cup

In Gallery By M4G Bureau - October 24, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

fbb India fashions flash ramp walk at Mumbai airport

In Gallery By M4G Bureau - October 22, 2018

The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

Is Kochi MC transforming city OOH landscape?

In OOH News By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays

EverGlow sees strong business prospects in OOH space

In Digital OOH By Shradha Mishra - October 22, 2018

In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up