Results For "OAC"
552 News Found
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Kinetic India is presenting sponsor of OAC 2015
In OOH News By VJ Media Bureau - May 20, 2015
Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.
IKON to sponsor Young Outdoorians! Contest at OAC 2015
In OOH News By VJ Media Bureau - April 28, 2015
The OOH firm had also sponsored the highly popular Contest at OAC 2014 in Goa
Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai
In OOH News By Rajiv Raghunath - April 20, 2015
Railway Minister will deliver the keynote address on Day 1 of OAC 2015
Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8
In OOH News By VJ Media Bureau - April 06, 2015
Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu
Urban Ladder: From online to outdoor
In Viewpoints By M4G Bureau - April 02, 2015
Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.
Outdoor Advertising Convention returns to Mumbai; convention on July 24-25
In OOH News By VJ Media Bureau - March 27, 2015
Outdoor Advertising Awards (OAA) function will be held on July 25; entries for the awards will be received until May 30
Bright Outdoor acquires ad rights on Mumbai Monorail media
In OOH News By VJ Media Bureau - January 29, 2015
The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches
