Results For "OAA"
344 News Found
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
OAA 2014: Turning A New Leaf
In OOH News By VJ Media Bureau - May 07, 2014
This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices
OOH Advertising revenues in US grew by 4.2% in 2013
In OOH News By VJ Media Bureau - March 11, 2014
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.
Delhi Outdoor body salutes soldiers with bravery awards
In OOH News By VJ Media Bureau - September 18, 2013
The initiative awarded 11 brave soldiers and the outdoor medium was utilized to create buzz about the occasion .
IOAA issues circular to resolve VAT issue
In OOH News By VJ Media Bureau - September 16, 2013
Offers suggestions to help media owners with the problem of additional taxation
Bengal's OOH body to focus on social work
In OOH News By Nabamita Chatterjee - August 17, 2013
Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.
