IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Collaborative approach from local bodies with IOAA is essential: Indrajit Sen

In OOH News By Nabamita Chatterjee - March 21, 2016

Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.

OAAWB is working towards protecting the rights of media owners : Arup Choudhury

In OOH News By Nabamita Chatterjee - March 21, 2016

Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.

High Court nods to MCGM's hike in license fees for hoardings in Mumbai

In OOH News By Satarupa Chakraborty - February 02, 2016

After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.

A Report From the Future By: Stephen Freitas

In Digital OOH By http://oaaathoughtleadership.com - January 25, 2016

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.

OAAA Celebrates 125 Years of Serving OOH

In Digital OOH By www.oaaa.org - January 18, 2016

Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.

DOAA welcomes its new team

In OOH News By Satarupa Chakraborty - January 11, 2016

Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.

IOAA steps out to promote outdoor advertising

In Campaigns By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Outdoor is an industry and should be treated as such: Noomi Mehta

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016

In OOH News By FEPE - November 30, 2015

The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida