LA-based WOW Media in exclusive partnership with The Onion

In Digital OOH By M4G Bureau - May 29, 2019

The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles

Western Union turns Dubai Yellow & Black

In Gallery By - May 08, 2019

The money transfer brand taps Burj Khalifa to launch their new mobile app & website

Western Union goes all out on Burj Khalifa to announce new service

In Campaigns By Bhawana Anand - May 08, 2019

The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

DS Automobiles sponsors Ocean Formula E broadcast coverage

In Digital OOH By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

Havas Creative hires senior talent in Mumbai

In OOH News By M4G Bureau - March 29, 2019

Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

In OOH News By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

14th Outdoor Advertising Convention begins in Mumbai

In OOH News By Bhawana Anand - July 27, 2018

The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers

Senior govt officials to address OAC 2018 on July 27-28

In OOH News By M4G Bureau - July 23, 2018

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.