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Western Union goes all out on Burj Khalifa to announce new service

The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website

Published

May 8, 2019

The Western Union Company’s global digital money-moving capabilities are making significant headway across the Western Union, with seven countries now offering online services, with the Western Union® mobile app. The company has now relaunched the Westernunion.com website and the latest generation of Western Union’s omni-channel platform joins Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.

To announce the launch, the brand opted for the biggest branding format of UAE i.e. Burj Khalifa which unveiled the new proposition with the projection branding on one of the Seven Wonders of the world.

Currently, Western Union offers digital service via WU.com in over 60 countries, plus territories, with mobile apps in 35 countries; moreover, its entire network is a combination of retail Agent locations in more than 200 countries and territories, account payout in nearly 100 countries, and wallet payout in a dozen countries.

“Our commitment to the Middle East is a step forward to a more prosperous and globally connected future. Our digital services support a globally-integrated living without leaving anyone behind. We use cutting-edge technology to simplify money transfer. Our systems automatically handle complexities from compliance to volatile currency exchanges so users can transfer money 24/7 to nearly every country across the world, with the touch of a few buttons,” said Western Union President and CEO, Hikmet Ersek.

“Our systems are also designed to allow customers at any level of financial experience to use any channel they like, be it digital or cash, online or offline,” he added.

“The ability to smoothly and fluidly transfer money internationally by the latest digital means elevates our relevance to our customers across the world,” said Western Union General Manager and RVP for Middle East and Africa, Alexandru Badulescu.

“Western Union’s customers are multi-cultural, multi-generational with diverse financial and technological savviness. Our omni-channel approach is about servicing the widest group of customers by catering to their specific money transfers needs,” he said.