Leading OOH agency hit hard by ransomware

In OOH News By M4G Bureau - July 04, 2017

Cyber-attack denudes the agency of significant internal data

'Heart of Asia' found pride of place at Amritsar airport

In Campaigns By Satarupa Chakraborty - December 07, 2016

Orango Solutions had executed the conference branding at the airport that sees significant NRI movement

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

Magnum made a lasting impression in Kolkata with an iconic installation

In Campaigns By Nabamita Chatterjee - October 18, 2016

Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

Gionee unveils new global brand identity with Kolkata Knight Riders

In OOH News By Nabamita Chatterjee - April 14, 2016

The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Regulations can break clutter

In OOH News By Athira Nair - December 28, 2015

Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.