'Heart of Asia' found pride of place at Amritsar airport
By Satarupa Chakraborty - December 07, 2016
Orango Solutions had executed the conference branding at the airport that sees significant NRI movement
The prestigious Heart of Asia Conference recently held in Amritsar rolled out a short but high visibility outdoor campaign in the venue city. Wizcraft, manager of the event, engaged Orango Solutions to handle the branding campaign at the SGRD Ji International Airport, Amritsar. It was one of the biggest international conferences in Amritsar and saw participation from around 45 countries from all over the world. The entire airport was bombarded with multiple formats like flags, drop down, wall wraps, flange, etc.
Navneet Singh Dhingra, Director Orango Solutions, commented, “Though the campaign lasted for only 5 days (1st to 5th December), it created a huge buzz around the event. Airport, being the gateway for all the delegates, managed to grab desired eyeballs. We were also proud to be part of the campaign as it put the city on the world map.” The campaign was also visible at various locations in and around the city.
“The campaign also facilitated our other client’s campaign like Bank of Baroda’s. Since Bank of Baroda went for airport branding during this NRI season (to promote their worldwide presence), Heart of Asia Summit’s campaign added to their buzz value,” added Dhingra.