Srishti Communications takes up associate sponsorship of OAC second year in a row

The annual Outdoor Advertising Convention (OAC) not only brings all OOH industry stakeholders on a common platform to discuss the current business opportunities and the attendant challenges, but also provides glimpses of the future of OOH business. In recent years, the OOH industry has considerably expanded its canvas, bringing a host of new formats and technologies into its fold. Keeping in view the increasing number of people on the move in the outdoors to meet their professional and personal needs, investments in transit media have grown at a faster rate than the overall pace of OOH growth. Railway media is one such space that has seen similar growth.

Bengaluru-headquartered Srishti Communications, a key player in the railway media space with media ownership in India's foremost railway stations, sees the OAC as a major platform for knowledge exchange and business networking. In view of this, Srishti Communications has taken up the Associate Sponsorship of OAC 2016, having been the associate sponsor of OAC 2015.

Commenting on the firm's brand association with OAC, S Kumar, Managing Director, Srishti Communications, said that all businesses including OOH business are increasingly knowledge-led. Knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space, he said.