Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding

Necessity drives innovation

In Viewpoints By M4G Bureau - February 10, 2014

Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.