Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

NBA recreates basketball magic on the streets

In Campaigns By M4G Bureau - June 15, 2018

The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

In OOH News By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

In OOH News By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

MHOA meets BMC to discuss draft ad policy

In OOH News By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

Thyrocare Creator & MD Dr A Velumani to address OAC 2018

In OOH News By M4G Bureau - June 06, 2018

Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore

Bright Outdoor gives regional touch to ‘No-Honking’ message

In Campaigns By M4G Bureau - June 06, 2018

The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai