Adille Sumariwalla steps out of Clear Channel

In OOH News By VJ Media Bureau - April 03, 2013

After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.

OOH: The reminder media under review

In OOH News By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Star Plus and DDB MudraMax initiate door knock programs

In OOH News By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

Experiential Marketing- a new ingredient in OOH

In OOH News By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.