Fujifilm India set to inspire PSPs for new marketing model

In OOH Solutions By M4G Bureau - June 29, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Kavlekar replaces Sardesai as Town & City Planning Head in Goa

In OOH News By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

MiG flies high on OOH with fighter planes

In Gallery By M4G Bureau - February 25, 2019

Fighter jets manufacturer MiG leveraged the outdoor medium in association with adversize.in to showcase its latest fighter MiG-35, as part of the build-up to the recently concluded Aero India Show held in Bengaluru during February 20-24th, 2019.

MiG’s OOH route to promote fighter planes

In Campaigns By M4G Bureau - February 25, 2019

The fighter jet manufacturer’s OOH campaign, in association with adversize.in, was executed with special permission from the Karnataka High Court

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Platinum Outdoor shows off might of Tata Hexa

In OOH News By M4G Bureau - March 06, 2017

Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

Uninor to Telenor: Rebranding via OOH

In Viewpoints By M4G Bureau - November 05, 2015

OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.

Vodafone targets large migrant population in Delhi NCR

In Campaigns By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

OOH delivers the multiplier effect: Samir Miglani

In Viewpoints By M4G Bureau - September 12, 2014

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.