Madison Media acquires Digital Agency Crow’s Nest in Kolkata

In OOH News By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.

Practically appoints Madison Media as its Media AOR

In OOH News By M4G Bureau - July 13, 2021

Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience.

Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

Madison Media is now M.P. Birla Cement’s AOR

In OOH News By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm

In OOH News By M4G Bureau - June 14, 2021

With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Breathe easy, says Dabur in campaign to aid night shift warriors

In Campaigns By M4G Bureau - March 16, 2021

The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Watch it to feel it with Rado

In Campaigns By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Madison Media strengthens its Kolkata operations

In OOH News By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai