Tata Housing's Spanish spectacle at La Montana

In OOH News By VJ Media Bureau - July 15, 2013

Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013:"Lead to Excellence, the importance of soft skills” by Jesslina Sahni

In OOH News By VJ Media Bureau - June 29, 2013

Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on the importance of soft skills in attaining excellent leadership.

OAC 2013: The'Young Outdoorians' challenge

In OOH News By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.

OAC 2013: Is Activation a threat to Traditional OOH?

In OOH News By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.

Times OOH acquires advertising rights at T2 in Mumbai Airport

In OOH News By VJ Media Bureau - June 19, 2013

For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.

Kinetic's dynamic duo on digital, future & more

In Viewpoints By M4G Bureau - May 27, 2013

The company's leading men Steve Ridley, CEO -Global and King Lai, CEO - Asia Pacific share their views on the outlook of the outdoor industry both at the national and global level.

GM India on the OOH innovation lane

In Viewpoints By M4G Bureau - May 27, 2013

At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.