10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Leaders debate pros & cons of media owner-cum-agency business

In OOH News By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

OAC 2014 makes a grand opening

In OOH News By VJ Media Bureau - July 04, 2014

Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session

OOH leaders to discuss pros & cons of media owner-cum-agency firms

In OOH News By VJ Media Bureau - July 03, 2014

OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok Jalan, MD, Laqshya Media Group, and Raj Mohanty, Vice President Kinetic Worldwide India

Vritti i–Media expanding OOH footprint with bus station announcement solution

In OOH News By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well

Mugil Media Network goes mobile for AIADMK, MDMK in TN

In OOH News By VJ Media Bureau - April 30, 2014

Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.

'Spoilt for choice in Bangalore'

In Viewpoints By M4G Bureau - March 10, 2014

Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.

TIMDAA receives Gold award in DOOHDAS

In OOH News By VJ Media Bureau - March 06, 2014

The international digital awards honors the finest digital signage across world under various categories.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Need more quality than quantity'

In Viewpoints By M4G Bureau - March 06, 2014

Stanley Sofas, a premium sofa brand, is a frequently seen name in the OOH space in Bangalore and other metros. Sunil Suresh, MD, tells Outdoor Asia how the OOH medium works for the brand in Bangalore and rest of Karnataka, while sharing the challenges and factors that can drive better use of the medium.