OAC 2014 makes a grand opening

The 10th Outdoor Advertising Convention (OAC) was inaugurated with the lighting of the traditional lamp by Noomi Mehta, CMD, Selvel One Group & Chairman, Indian Outdoor Advertising Association (IOAA), Nabendu Bhattacharya, Managing Director, Milestone Brandcom, Amit Sarkar, COO, Kinetic Worldwide India, and Vasant Jante, Managing Director, VJ Media Works.

Bhattacharya said in his inaugural address that the annual OAC has served as a powerful platform for industry leaders and practitioners to explore ways to collaborate with each other. He said the event also helps the industry people meet with their counterparts from different parts of the country.

Mehta said in his inaugural address that down the years fewer of the "old timers” are seen at the Convention. "We need to reflect on getting the old timers back here at the Convention,” he said, adding that their long years of experience is invaluable to the industry as a whole.
Mehta also referred to the fact that the IOAA stemmed from the convention and added that the association and OAC have been closely linked since.