TIMDAA gets over 200 unique advertisers on digital network

In OOH News By Bhawana Anand - February 02, 2015

Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - T”.

Jameson makes a towering presence inside Delhi airport

In OOH News By Bhawana Anand - January 31, 2015

The brand's team and TIMDAA created buzz with an entire set designed to emulate a swanky urban and chic salon with all the picturesque details of quaint little high stools in wooden finish

A GLO-rious journey for four years

In Viewpoints By M4G Bureau - December 08, 2014

Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.

Arghya Chakravarty takes charge of Times OOH

In OOH News By VJ Media Bureau - November 11, 2014

Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

TOTAL Lubricants brands 48 aerobridges at IGIA

In OOH News By Bhawana Anand - August 05, 2014

TIMDAA executes the branding initiative, overcoming several challenges along the way

Times OOH: Trailblazing the fast lane

In OOH News By Rajiv Raghunath - July 18, 2014

Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years

TIMDAA ties up with iGyaan for content

In OOH News By Bhawana Anand - July 10, 2014

iGyaan will provide real-time tech updates and HD videos

10th OAC was very special: Sunder Hemrajani

In OOH News By VJ Media Bureau - July 08, 2014

Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each