Sharekhan by BNP Paribas eye to eye with passengers

In Gallery By Bhawana Anand - September 11, 2017

The check-in counter is a vantage place for brand communications

Sharekhan by BNP Paribas checks into airports with investment advice

In Campaigns By Bhawana Anand - September 11, 2017

A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

OOH industry should work in an integrated manner: Panel

In Gallery By - August 31, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

Accor Hotels showcases global footprints

In Gallery By - August 30, 2017

The brands opts for airport media to reach out to air travelers

Accor Hotels checks into Delhi airport

In Campaigns By Bhawana Anand - August 30, 2017

The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA

‘We can see digital media emerging as a viable option’

In Digital OOH By - August 18, 2017

Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:

‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

‘OOH can spur social entrepreneurship in a big way’

In Gallery By - August 18, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’

‘OOH can spur social entrepreneurship in a big way’

In OOH News By M4G Bureau - August 02, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.