Results For "Launch"
664 News Found
UK's Virgin Trains Launches Data-Driven DOOH Campaign
In Digital OOH By VJ Media Bureau - February 03, 2017
The DOOH campaign asks road users"Why Drive Yourself Crazyâ€
Central showcases its experiential retail through OOH prism
In Campaigns By Satarupa Chakraborty - January 25, 2017
Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.
Clear Channel International launches OOH programmatic buying tool
In Digital OOH By VJ Media Bureau - January 20, 2017
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
TIMDAA to start OOH network at Delhi airport's T2
In OOH News By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
US Advertising on course to reach a new high in current fiscal
In OOH News By Satarupa Chakraborty - January 02, 2017
Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals
Road safety campaign on JCDecaux’s Citylights media
In Gallery By - January 01, 2017
Translated in 30 languages, the campaign #3500LIVES is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries including India by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.
Age UK turns to geo-targeted billboards to connect with lonely elders
In Digital OOH By VJ Media Bureau - November 29, 2016
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
Are mobile wallet brands gearing up for tactical OOH advertising?
In OOH News By VJ Media Bureau - November 14, 2016
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
In OOH News By VJ Media Bureau - November 11, 2016
The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.