Kinetic WW India launches Aureus & Aviator

In OOH News By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

RAW Pressery makes a big splash with its'Only The Fruit' proposition

In Campaigns By Namisha Raj - April 18, 2017

RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed” offerings.

Avery Dennison launches new gen cast films

In OOH News By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

Geopath selects Streetlytics to power MORE

In Digital OOH By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Sprinklr launches new display solution for rich DOOH experience

In Digital OOH By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

In OOH News By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Varun Dhawan to sport Lux Cozi in the outdoor

In OOH News By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.

Tata Hexa hits the streets in top gear with captivating innovations

In Campaigns By Satarupa Chakraborty - February 03, 2017

Platinum Outdoor planned and executed the 2-phase launch campaign for Tata Hexa across 22 cities that included highly disruptive innovations