Advertising industry needs to look towards the environment: Avijit Dubey

In OOH News By VJ Media Bureau - June 18, 2016

Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.

OOH will complement digital and boost its growth: Sanjeev Goyle

In OOH News By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

Gionee Mobiles get charged up on billboards

In Campaigns By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

Tiago takes a new route in OOH

In Campaigns By Satarupa Chakraborty - June 09, 2016

TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.

Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

In OOH News By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

AdWise Analytics: Increasing transparency in OOH

In Viewpoints By M4G Bureau - May 23, 2016

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.

Nabendu Bhattacharyya to conduct'The Quintessential OOH Quiz' at OAC 2016

In OOH News By VJ Media Bureau - May 19, 2016

The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

Atin OOH sponsors Open OOH Quiz at OAC 2016

In OOH News By VJ Media Bureau - May 13, 2016

The Open OOH Quiz will give all participants the opportunity to test their OOH knowledge quotient.

Pioneer bags rights of metro stations & unipoles in Delhi

In OOH News By Satarupa Chakraborty - May 09, 2016

Pioneer has won LED screen rights at ITO metro station, naming rights of three metro stations on Faridabad line and unipoles' contract on certain stretches of south Delhi's Ring Road and Outer Ring Road.