Advertising industry needs to look towards the environment: Avijit Dubey
By VJ Media Bureau - June 18, 2016
Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.
Dubey spoke of Tyvek, a product which his company launched and can bring some green difference to the industry. Tyvek is 100% recyclable, non-toxic and leaves little footprints on the environment. As Dubey put it, Tyvek is a unique high performance product made of HDPE fibres which has natural white substrate possessing strength. With being lightweight, high tear, UV and water resistant, it is also incinerated with minimal toxic emission and does not affect water table if dumped. "Its unique and distinct looks help keep a brand outstanding and the both side printability feature gives better visibility to brand colour. The product is also cost-effective; the fact that it can be stitched, seamed, taped or glued means its easily applicable,â€ said Dubey. Through this product, Dubey emphasized on the outdoor industry to lead the change towards cleaner environment.