Pari’s fear factor writ large on OOH canvas

In Campaigns By Bhawana Anand - February 27, 2018

Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

Zomato makes 50-50 deal with Hyderabad audience

In Gallery By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

Zomato makes 50-50 deal with Hyderabad audience

In Campaigns By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’

In Campaigns By Ria Banerjee - February 22, 2018

The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities

Samsung augments digital outdoor display solutions

In Digital OOH By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Gallery By M4G Bureau - February 08, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

New Christie Velvet CorePlus LED delivers flexible, value-priced video wall solution

In Digital OOH By M4G Bureau - February 08, 2018

The new hardware CorePlus includes a direct mount system, making for quick and easy installation directly onto flat walls?eliminating the need for an additional mounting structure

Havas Media bags the integrated media duties of Muthoot Pappachan Group

In OOH News By M4G Bureau - February 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh Jain, Vice President - South, Havas Media India

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Samsung India flags off second leg of ‘Safe India’ campaign

In Gallery By M4G Bureau - February 06, 2018

The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges