Digital options have changed the way signage is approached. Now content can be altered in an instant – from video to live feeds. There are challenges with digital signage, of course, because of weather conditions, sunlight and durability. But, innovative technology always finds a way to overcome potential challenges.

Mike van Lier, Director Consumer Electronics for Samsung South Africa, says, “The Samsung solution to digital signage offers a completely integrated, self-contained ultra-slim display with an embedded power box, housed in an impact-resistant enclosure and thermally protected by a patent-pending filter-less steady cooling system.”

Even in outdoor spaces that are affected by direct sunlight, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimizes brightness, together with circular polarizing technology and 5,000:1 contrast ratio (3,000:1 for 85″ display) work together to deliver easily seen messages, no matter what the light conditions. Samsung Full Outdoor displays are also IP56 certified to withstand dust, water, rain, snow, sleet, and corrosion while the Magic protects against vandalism.

Van Lier continues, “With Samsung’s technology, there’s simply no limit to what you can do to highlight your business, whether it’s an in-store presentation, a window display or a big outdoor screen showcase.”