Kolkata Metro plans for exclusive station branding rights

In OOH News By Nabamita Chatterjee - November 08, 2016

Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues

Magnum made a lasting impression in Kolkata with an iconic installation

In Campaigns By Nabamita Chatterjee - October 18, 2016

Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11

Tata Salt's'Sehat ki Goonj' reverberates across Kolkata

In Campaigns By Nabamita Chatterjee - October 17, 2016

Tata Salt Plus ushered its"Sehat ki Goonj” campaign where a large conch was put up at the FD Block Salt Lake City pandal

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

In Campaigns By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

Heineken makes a starry presence in Salt Lake City, Kolkata

In Campaigns By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

P.K. Advertising Services acquires 148 BQS in Kolkata

In OOH News By Nabamita Chatterjee - September 15, 2016

The bus shelters are all located on major roads, at key intersections, covering most parts of the city. The BQS media would be both backlit and frontlit, ensuring high visibility for advertising brands.

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

RBL Bank spreads its message'Apno Ka Bank' through OOH

In Campaigns By Nibedita Saha - September 01, 2016

RBL associated with MOMS Outdoor to establish a new brand proposition to gain high-visibility for the campaign"APNO KA BANK”.

Century Ventures bags advertising rights of trolleys at Kolkata Airport

In OOH News By Satarupa Chakraborty - August 11, 2016

Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.