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Home » Campaigns » RBL Bank spreads its message'Apno Ka Bank' through OOH

RBL Bank spreads its message'Apno Ka Bank' through OOH

By Nibedita Saha - September 01, 2016

RBL associated with MOMS Outdoor to establish a new brand proposition to gain high-visibility for the campaign"APNO KA BANK”.

MOMS Outdoor planned a multicity campaign for RBL Bank to have a complete presence in order to break the clutter and create top of mind recall for the brand and establish the new brand proposition in the consumers mind space. The campaign was executed to create awareness in and around the branches, main arterial route and connectors for a period of 10-15 days. MOMS used various OOH platforms such as media vehicles, billboards, bus shelters,  mall facades, transit media and airport branding in Mumbai, Delhi, Pune, Kolkata, Ahmadabad and Bangalore.

Commenting on the campaign Abhijit Somvanshi, Sr. VP & Head - Marketing & Communications, RBL Bank said, “Our aim was to create a strong recall for RBL Bank through our brand slogan ‘Apno Ka Bank’ and present our brand as a symbol of collaboration. The idea was to reach our potential target audiences in cities of Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad & Pune. Outdoor medium was well suited to reach out to the kind of target audiences we wanted to reach. I believe that the well-executed outdoor campaign has achieved considerable awareness amongst our potential target and has also delivered a considerable recall for our brand slogan.” 

Commenting on the same Jayesh Yagnik, COO, MOMS Outdoor Media Solution said, “We are very excited to be associated with prestigious bank like RBL. This multicity campaign has been planned with the help of Madison OOH’s suite of tools, keeping in mind the high impact amongst TG and create visibility in catchment area specific to the key branches. We are very happy that client has worked on all the recommendations and come up with this fantastic creative which says bold and beautifully ‘APNO KA BANK’.”

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