Kwality promotes the goodness of healthy drinking

In Campaigns By Bhawana Anand - October 09, 2017

The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR

JCDecaux wins rights for Stockholm’s e-bike sharing network

In OOH News By M4G Bureau - October 02, 2017

The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.

SOP v5.5 is a strong step to address payment issues: media owners

In OOH News By Bhawana Anand - September 11, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

FIA OOH campaign on road safety

In Gallery By M4G Bureau - August 21, 2017

The Indian part of the FIA road safety campaign was kicked off on JCDecaux’s Citylights media in Delhi NCR

‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

World motor sport body FIA executes international OOH campaign on road safety

In Campaigns By Bhawana Anand - July 12, 2017

The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR

JCDecaux to create first national DOOH network in Finland

In Digital OOH By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network