Kwality promotes the goodness of healthy drinking

Kwality which has recently launched its range of flavoured milk, a healthy alternative beverage, has launched an OOH campaign to promote the new offering amongst the rising health-conscious audience. The brand tied up with JCDecaux India to run the campaign on the latter’s Citylights network.

The communication – “Finally, Drinking is Good” promotes Kwality as a healthy habit which has been used in the creative in an innovative manner with a cut-out of the brand ambassador and flavoured milk bottles in their trademark colour Red.

“Kwality Ltd. is in a transformation phase from B2B to B2C and with the increasing competition, we need a stronger platform to cut through the clutter in the market. Thus, we chose JCDecaux and we are very happy with the visibility that the brand is currently receiving,” said Nawal Sharma, President and Head Business Transformation, Kwality Ltd.

“We are glad that Kwality continued to campaign on our media and also launched Kwality Flavored Milk. The strategically located JCDecaux Citylights in Delhi caters to various commuter segments which will definitely help Kwality to communicate to the masses and increase its brand awareness in the city,” said Olivier Heroguelle, MD, JCDecaux India.