Tanishq goes loud with its'Queen of Hearts' collection

In Campaigns By Nibedita Saha - July 19, 2016

Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.

Tanishq unveils its enticing exchange offer campaign

In Campaigns By Satarupa Chakraborty - June 07, 2016

Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

Tanishq displays'solitaires' at Hyderabad International Airport

In OOH News By Bhawana Anand - August 12, 2014

Laqshya Hyderabad Airport Media has executed the campaign

'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.