Results For "Innovation"
342 News Found
MTV India takes live show to a new high
In Campaigns By Bhawana Anand - October 31, 2018
Zenith OOH creates two striking innovations in Mumbai
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
Cremica promises ‘Love at first taste’
In Campaigns By M4G Bureau - September 18, 2018
The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann
Surya lights up OOH with LED bulbs
In Campaigns By M4G Bureau - September 04, 2018
The innovation shows a large cut-out of the bulb which is illuminated, highlighting the different aspects the product
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
Star Plus bring alive the ‘Nazar’ character on OOH canvas
In Gallery By Bhawana Anand - August 20, 2018
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
Star Plus bring alive the ‘Nazar’ character on OOH canvas
In Campaigns By Bhawana Anand - August 13, 2018
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
IKEA leaves everyone spellbound in Hyderabad
In Campaigns By Bhawana Anand - August 10, 2018
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
Nescafe lures Mumbaikars with a steaming innovation
In Campaigns By M4G Bureau - August 06, 2018
Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”
Global OOH leaders to speak on technology & OOH at OAC 2018
In OOH News By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days