Results For "Indian-OOH"
100 News Found
‘Tech adoption, common currency vital for OOH growth’
In Viewpoints By M4G Bureau - August 02, 2021
Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
Can e-com infuse new vigour into Indian OOH?
In OOH News By M4G Bureau - June 03, 2021
Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22
In OOH News By M4G Bureau - April 19, 2021
Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
‘The India opportunity could be massive’
In Viewpoints By Rajiv Raghunath - January 14, 2021
Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years