BVG’s OOH Media establishes domineering presence in Pune

In OOH News By Bhawana Anand - July 05, 2018

The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others

Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018

In OOH News By M4G Bureau - July 04, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

Kotak’s 811 campaign arrives on OOH medium

In Campaigns By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Vyoma Media appoints Vandana Sharma as Business Head East

In OOH News By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

In OOH News By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game