‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

The Queen’s message: Straight on Outdoors

In Gallery By M4G Bureau - April 10, 2020

Piccadilly Circus digital screen carries a direct message from Her Majesty The Queen, first time ever

Ocean Outdoor restructures UK sales team

In OOH News By M4G Bureau - February 20, 2020

The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer

Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions

Quantum Outdoors bags media rights for Dehradun railway station

In OOH News By Bhawana Anand - November 19, 2019

Total 23 units of large size formats have been installed in the circulating area of the station

WR’s maiden ‘Promotion on Wheels’ special train goes Housefull

In OOH News By M4G Bureau - October 22, 2019

Branded by M/s Fox Star Studios, a special train has been rolled out for promotion & publicity of Art, Culture, Cinema, Television, Sports etc

IRCTC to have branding rights on Ahmedabad-Mumbai Tejas trains

In OOH News By M4G Bureau - August 26, 2019

The trains will have 18 coaches and IRCTC will be authorized to allot permissions for advertisements inside and outside the coaches, including branding on the trains

Gogineni Advertisings bags advertising rights on Hyderabad metro lifts & staircases

In OOH News By Pray Jani - July 10, 2019

Allotted the contract a few months ago, Gogineni Advertisings completes installation of media on all 48 Metro stations in Hyderabad

Vadodara Division under Western Railways invites bulk tenders

In OOH News By M4G Bureau - May 21, 2019

The contract will be awarded for a period of 5 years