Quantum Outdoors bags media rights for Dehradun railway station
By Bhawana Anand - November 19, 2019
Total 23 units of large size formats have been installed in the circulating area of the station
Haryana-based Quantum Outdoors acquires an exclusive media rights for the Dehradun railway station for the next 5 years of duration. The firm has installed a fresh set of premium quality media in the circulating area of the station targeting the tourist passengers traveling back & forth from different tourist locations. Total 23 number of units have been installed including different formats and sizes such as 45/10 ft Gantry, 24/12 ft Unipole,40/10 ft and 30/15 ft hoardings and etc. The tender has been allotted by the Moradabad division of the Northern Railway station.
Commenting on the acquisition, Tanuj Dewan of Quantum Outdoors, says “Since Dehradun is a center point for all adjoining tourist destinations which makes a significant acquisition. We have leveraged this opportunity to create large format in the city i.e. currently missing in the city. we are expecting a mix of premium advertisers looking to target tourist traveling from all walks of lives such as BFSI, Hotels and etc”.