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‘AdTech and AI: Marketers must deploy AI tactically and tactfully’
In Viewpoints By - October 06, 2023
AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava
Have a ‘great hair day’ with Sephora in Dubai
In Campaigns By M4G Bureau - September 08, 2023
The cosmetic giant unveiled its latest campaign with an innovative billboard where the visual changes as one drives past it.
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Kumar Printers acquires advertising rights for Ambala Cantonment and Barara railway stations
In OOH News By M4G Bureau - August 22, 2023
The media owner also holds the ad rights at Saharanpur station, where the company is based.
‘There is a need for sustainable practices in the OOH industry’
In Viewpoints By Aayush Mohanan - August 16, 2023
Media4Growth, caught up with Praveen Premkumar and Priyanka Parswani, Co-Founders, NO MORE, a company advocating sustainability with its bags – made from billboards.
‘Done well, DOOH primes other media channels’
In Viewpoints By Rajiv Raghunath - August 11, 2023
There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.
boAt celebrates World Music Day with unique QR- embedded billboards
In Campaigns By M4G Bureau - June 23, 2023
The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion
In OOH News By M4G Bureau - June 01, 2023
The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
