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Home » OOH News » Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion

Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion

By M4G Bureau - June 01, 2023

The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.

Worldcom OOH, the world's leading company in strategy, planning, and media trading specialized in OOH, DOOH, and Programmatic, has appointed Samantha Lambe to lead the consolidation of the European commercial team from the United Kingdom in the role of Chief Revenue Officer based in London, Samantha will spearhead the company’s efforts to expand its portfolio of important clients such as Mastercard, Coca Cola, Puig, McDonald's, Hugo Boss, Iberostar, Santander, Swatch, Turismo Colombia, WOW, Playstation, and other major companies, as well as open business centres in Italy and France.

“In recent months, we have enhanced our UK business centre to strengthen our position that will allow us to lead the region, working in conjunction with our offices in Spain and Germany. A significant aspect of this enhancement is the incorporation of Samantha Lambe to lead the commercial team with her extraordinary experience, extensive industry and market knowledge, and excellent client portfolio. We trust that she will efficiently achieve our expansion goals,” said Fernando Vizcaíno, General Manager of Worldcom OOH.

He added, “London puts us in the premier league, with an absolute focus on Europe from the market that concentrates the largest number of potential clients and global decision-makers in European geography. As we progress towards leadership in the European markets, we couldn't help but have London as a major business centre in our organisation. Likewise, the UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase.”

Samantha Lambe, Chief Revenue Officer of Worldcom OOH in the UK, commented: “I am joining Worldcom at an exciting time of their growth journey. Our aim will be to continue growing and leading in the European market. With an unwavering commitment to innovation, technology, and data-driven strategies, we are perfectly positioned to be a key part of the future of advertising in Europe.”

Samantha Lambe is a highly experienced professional with over 20 years of experience in the media industry. In the last eight years she was with Clear Channel UK as Regional Group Director, overseeing the development of markets in China, Singapore, Europe, and Latin America. She has also successfully worked at British Airways, Q Hotels, American Express - where she served as Global Client Director, Exterion Media (now Global), and CBS Outdoor.

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