Nilgiris plans OOH campaign to promote Xmas offerings

In OOH News By Bhawana Anand - December 15, 2017

The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

In OOH News By M4G Bureau - September 22, 2017

Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

DDB Mudra Group announces transition in creative leadership

In OOH News By M4G Bureau - June 30, 2017

Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.

Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor

In Campaigns By Namisha Raj - March 28, 2017

Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition

Dixcy returns to Madison Media Sigma

In OOH News By VJ Media Bureau - August 16, 2016

India's leading innerwear brand Dixcy has once again partnered with Madison Media Sigma with the account of Rs 50 crore for the brand's promotion.

OOH plays a key part in Jabong's success: Rahul Taneja

In OOH News By VJ Media Bureau - June 18, 2016

Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.

Rahul Taneja, CBO, Jabong to speak on E-com & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 16, 2016

Rahul Taneja, Chief Business Officer of Jabong, will share his perspectives on the theme"How OOH helps E-com brands in customer acquisition? Opportunities & Challenges”