Dixcy returns to Madison Media Sigma
By VJ Media Bureau - August 16, 2016
India's leading innerwear brand Dixcy has once again partnered with Madison Media Sigma with the account of Rs 50 crore for the brand's promotion.
Dixcy is India's one of the leading inner wear brand, founded by Prem Prakash Sikka in the hosiery market. With the drive to create innovative and economically priced products, DIXCY has evolved from being an innerwear brand to a lifestyle brand over the last 32 years. The use of latest technology in their production units has enriched the quality and quantity of the brand. Almost 5, 00,000 pieces is being produced every day, while they have a distribution across 1, 20,000 stores. From the last 6 years Dixcy is featuring Salman Khan for their promotions.
On once again partnering with Madison, Raghul Sikka, Director of Dixcy said "We wanted a holistic approach towards our media planning & implementation. The skill and experience Madison's team has in this field is quite exceptional. They have built so many brands and we look forward to being one of themâ€.
On the same Vanita Keswani, CEO, Madison Media Sigma,"I am delighted to have Dixcy back as a Madison client and we are looking forward to partnering them in their journey. She added more while taking with Outdoor Asia that, "We haven't yet worked on the strategy but we will use multiple OOH options available in their key markets.â€