Zomato continues to give plenty of #foodforthought

In Campaigns By M4G Bureau - January 01, 2018

The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king

After some wit, Zomato comes up with a thoughtful campaign

In Campaigns By Bhawana Anand - December 22, 2017

Gender equality, Stop Child Labor and Unity are few thoughts presented by the brand in their second campaign, interestingly by connecting with food

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.

iD brings health food on OOH table

In Campaigns By Satarupa Chakraborty - January 06, 2017

The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities

Havas bags integrated media mandate for Swiggy

In OOH News By Satarupa Chakraborty - November 18, 2016

Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.

G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016

In OOH News By VJ Media Bureau - June 09, 2016

G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products

The way to the foodie's heart is through OOH

In OOH News By Satarupa Chakraborty - May 11, 2016

Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.