Star Jalsha's sweet surprise!

In OOH News By VJ Media Bureau - February 19, 2014

The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.

Tata Photon Max connects with Kolkata

In OOH News By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

Necessity drives innovation

In Viewpoints By M4G Bureau - February 10, 2014

Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.

'Agencies must go beyond planning and buying'

In Viewpoints By M4G Bureau - February 10, 2014

Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...

'Contextual communication is the key in OOH'

In Viewpoints By M4G Bureau - February 07, 2014

Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group,  on how the OOH media can deliver results for a banking and financial brand.

Differentiator is the key

In Viewpoints By M4G Bureau - February 05, 2014

Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.

Delhi airport emerging hub for global flyers

In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014

Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo

'Need specialist agencies with a pan India presence'

In Viewpoints By M4G Bureau - January 15, 2014

Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...