Results For "EY"
1030 News Found
Unboxing OOH: Data, metrics & personalization are key
In OOH News By M4G Bureau - July 26, 2024
The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.
WOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024
In OOH News By M4G Bureau - July 24, 2024
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the 2019 revenue figure of $36.3bn.
A content-first-creative ideology as we think through The Mancunianz Way
In OOH Solutions By Sakshi Sanghavi - July 22, 2024
Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 25, 2024
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience
In Campaigns By Sakshi Sanghavi - June 13, 2024
The campaign was executed on the baggage conveyor belt of the Goa Mopa airport
hBits onboards Saumil Parekh as Chief Marketing Officer
In OOH News By Sakshi Sanghavi - June 12, 2024
With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy
‘Robust OOH metrics key to transparency, trust, collaboration’
In OOH News By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Ocean Outdoor announces Group CEO succession
In OOH News By Rajiv Raghunath - June 03, 2024
Current COO and CFO Stephen Joseph appointed Chief Executive Officer; Tim Bleakley to become Chairman upon transition in January 2025
Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC
In OOH News By M4G Bureau - May 30, 2024
The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up