Friday, March 29, 2024

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‘OOH Audience metrics a must for data-driven decision-making’
‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

‘Sustainability is core to OOH’
‘Sustainability is core to OOH’

In OOH News By Rajiv Raghunath - March 29, 2024

Key takeaways from a session on sustainability at the WOO Africa Forum

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities
Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

In OOH News By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

In OOH News By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

Ipsos launches OOH solution to drive advertisers’ brand success
Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

In OOH News By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network

Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint

In OOH News By Rajiv Raghunath - March 20, 2024

The ferries serve as a gateway to the island, boasting 1.2 million annual passengers

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

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