Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

Vodafone creates a whole new experience for Delhi youth

In OOH News By Bhawana Anand - April 20, 2015

The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges

Faaso's & Housing: A tango in the outdoor

In Campaigns By Nabamita Chatterjee - April 13, 2015

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring"Now delivering at your doorstep”. The Housing.com billboard shows a pregnant woman and the tagline says:"Make room for happiness”.

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

#Fame launches video magazine on Outdoor's Canvas

In Campaigns By Bhawana Anand - March 17, 2015

The campaign was launched in three cities -- Delhi, Mumbai and Bengaluru, and executed by Alakh Advertising

Vodafone Cycling Marathon 2015 rides on Bengaluru's OOH landscape

In OOH News By VJ Media Bureau - March 13, 2015

Kinetic India executed the 45-day campaign that was spread over 1 lakh sq. ft of OOH space in the city

SBI Card leverages Holocube tech to engage with airport audience

In OOH News By Bhawana Anand - March 10, 2015

Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus