Results For "EE"
3011 News Found
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.
Reaching out in a snap!
In Gallery By - April 24, 2014
Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.
RED FM, EC urge'Kolkatans' to vote
In OOH News By VJ Media Bureau - April 22, 2014
RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.
ABP Ananda drives pre-voting awareness
In OOH News By VJ Media Bureau - April 22, 2014
The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .
ACC Cement rides high on BQS innovation
In Gallery By - April 14, 2014
ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.
Lotus Greens on voting drive
In OOH News By VJ Media Bureau - April 11, 2014
The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.
Samaya Channel goes live on OOH
In OOH News By VJ Media Bureau - April 09, 2014
Street Talk makes Samaya News Channel visible in Karnataka in an extensive manner.
Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'
In Campaigns By Nabamita Chatterjee - April 07, 2014
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.
Ambuja Cement hits East with new campaign
In OOH News By Nabamita Chatterjee - April 03, 2014
The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
Brandscope launches Embassy Group property
In OOH News By Bhawana Anand - April 02, 2014
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.